What you LOVE What you're GOOD AT What the world NEEDS What you can be PAID FOR PASSION MISSION PROFESSION VOCATION 生き甲斐 IKIGAI

A Japanese concept

生き甲斐A reason for being

生き iki means to live; 甲斐 kai means worth, or the result of effort. Together: the thing that makes life worth living, and what gets you up in the morning.

Three out of four

  • No payDelight and fullness, but no wealth.
  • Not neededSatisfaction, with a sense of uselessness.
  • No loveComfortable, but empty.
  • Not your strengthExcitement, with a sense of uncertainty.

In Japan, ikigai is often quieter than a life mission: a morning routine, a craft practiced for decades, the people you cook for. It's closely tied to Okinawa, home to some of the longest-lived people on earth. The four-circle chart is a Western addition, popularized around 2014, but it's a useful map for finding where your own circles meet.